Privacy Policy

  1. Introduction

Prime Real Estate (Vic) Pty Ltd (“we”, “us”, “our”) is a Victorian-based real estate agency providing residential and commercial sales, leasing, and property management services.

We are committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and relevant obligations under the Anti‑Money Laundering and Counter‑Terrorism Financing Act 2006 (Cth) and Estate Agents Act 1980 (Vic).

This policy explains how we collect, use, disclose and protect your personal information.

  1. What Personal Information We Collect

Depending on your interaction with us (vendor, purchaser, landlord, tenant, buyer, prospective tenant), we may collect:

Identity & Contact Information

  • Full name, date of birth
  • Address, email, phone number
  • Identification (driver’s licence, passport)

Financial & Transaction Information

  • Bank account details
  • Employment and income details
  • Rental history and references
  • Transaction and contract details

Property Information

  • Ownership details
  • Leasing details
  • Inspection attendance records

Digital Information

  • IP address, website usage behaviour
  • CRM records, marketing preferences

  1. How We Collect Information

We collect personal information:

  • Directly from you (forms, contracts, inspections, emails, phone calls)
  • Through inspections, auctions and property enquiries
  • Via CRM systems (e.g. Salesforce, PropertyMe, Rex, VaultRE or similar platforms used by [Agency Name])
  • From third parties (credit agencies, referees, identity verification providers)
  • From publicly available records and electronic verification services

  1. Purpose of Collection, Use and Disclosure

We collect and use personal information to:

  • Conduct residential and commercial property sales and leasing
  • Manage properties for landlords
  • Facilitate inspections, negotiations and contracts
  • Verify identity and perform tenant/buyer checks
  • Process rental applications and credit checks
  • Maintain records in our CRM systems
  • Provide property alerts, market updates and marketing communications
  • Comply with legal obligations

  1. AML/CTF Identity Verification & Compliance

While real estate businesses are subject to evolving AML/CTF obligations in Australia, we may collect and verify identity information to:

  • Confirm your identity for high-value transactions
  • Conduct due diligence on buyers, vendors and tenants
  • Detect and prevent fraud or suspicious activity

Where required by law:

  • We may disclose information to AUSTRAC or other regulators
  • We may not be able to inform you about certain disclosures

  1. Disclosure of Personal Information

We may disclose your personal information to:

  • Buyers, vendors, landlords, tenants
  • Financial institutions and brokers
  • Conveyancers, solicitors and valuers
  • Credit reporting bodies and tenancy databases
  • Contractors (photographers, trades, marketing providers)
  • CRM and cloud service providers
  • Government bodies and regulators (including AUSTRAC when required)

  1. CRM Systems & Data Handling

We use secure real estate CRM platforms to manage client interactions, including:

  • Contact management
  • Property marketing campaigns
  • Inspection tracking
  • Transaction workflows

These systems may store data in Australia or overseas. We take reasonable steps to ensure providers comply with privacy obligations consistent with Australian law.

  1. Overseas Disclosure

Some CRM or cloud providers may store data overseas. Where this occurs, we take reasonable steps to ensure:

  • Data is protected under comparable privacy safeguards
  • Providers adhere to contractual confidentiality obligations

  1. Data Security

We implement safeguards including:

  • Secure cloud-based CRM platforms
  • Password protection and staff access controls
  • Encryption and secure document storage
  • Staff training on privacy compliance

  1. Data Retention

We retain personal information for as long as necessary for:

  • Real estate and contractual obligations
  • Legal compliance (including taxation and record-keeping laws)
  • AML/CTF-related record retention (where applicable)

  1. Access and Correction

You may request access to or correction of your personal information by contacting us.

We will respond within a reasonable period and may require identity verification.

  1. Marketing Communications

We may send:

  • Property listings
  • Market updates
  • Promotional content

You can opt out anytime via unsubscribe links or by contacting us.

  1. Website & Cookies

Our website may use cookies and analytics tools to:

  • Improve functionality
  • Track performance
  • Deliver relevant advertising

You can manage cookies through your browser settings.

  1. Complaints

If you believe we have breached your privacy:

Contact us first.
If unresolved, contact:

Office of the Australian Information Commissioner (OAIC)
https://www.oaic.gov.au

  1. Contact Details

Prime Real Estate (Vic) Pty Ltd

47 Ryrie St, Geelong, Vic, 3220
03 5229 8899
geelong@primere.com.au
primere.com.au

  1. Updates to This Policy

This policy may be updated periodically. The latest version is published on our website.